The Pro Padel League (PPL) and AFP Courts have announced a strategic partnership agreement that makes Adidas the official court brand of the PPL, marking a significant milestone for North America’s first and only professional padel league. The Adidas brand will be featured on PPL courts throughout the season, which begins with two exciting back-to-back events at the ULTRA CLUB in Miami.
As part of the expansive multiyear agreement, AFP Courts, a subsidiary of the AFP Group, will serve as the official court supplier of the league. AFP Courts will spearhead the development of co-branded adidas and PPL courts for worldwide sales and distribution. Additionally, Adidas and PPL will collaborate on strategic marketing initiatives aimed at bolstering the growth of padel in North America and fostering its global expansion. Throughout the PPL season, Adidas will be prominently featured in all event promotion and have exclusive on-site branding opportunities.
“The PPL is excited about our partnership with AFP Courts”, said Marcos del Pilar, PPL Commissioner. “They share our commitment and are aligned with the mission to grow padel in the USA, having prioritized this market since 2018. Our collaboration aims to enhance the PPL experience for players and fans alike, setting the stage for future alliances in line with PPL’s global strategy”.
For over a century, Adidas has been a key player in the realm of sports, leveraging technology and innovation to maximize results in countless sports. This commitment to innovation extends to Adidas padel courts, ensuring they meet the highest standards expected by athletes and professional tournaments alike. AFP Courts embody the very best technology, materials, and services, bolstered by the universally recognized adidas brand, promising unparalleled visibility and a polished professional outcome.
“Six years ago, AFP Courts started spreading this magnificent fast-growing sport in the USA”, said Jose Delgado, AFP Courts Co-CEO and Co-Founder. “This adventure has allowed AFP Courts to achieve 25% of the whole country market share, with more than 85 padel courts already installed all around the country and in compliance with US structure and wind speed official regulations. Today, two of the best positioned brands in the sports industry, Pro Padel League and adidas, join forces to boost the sport of padel and its practice all around the US. I’m convinced this alliance will set an important milestone in the padel industry worldwide”.
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