NOX announces that it has closed a collaboration agreement with the USPA (United States Padel Association), becoming the USPA Circuit Gold Sponsor. The sponsorship came into effect on July 1, 2024, and will last until December 31, 2026. This two-and-a-half-year collaboration will bring various initiatives benefiting both professional players and padel enthusiasts in the United States.
The USPA padel circuit will now be called the ‘NOX USPA Circuit’. This naming reflects the commitment and shared passion of both organizations for the growth and development of padel across the United States in the coming years.
"This agreement with the USPA is a more than significant milestone for NOX; it is a pride to become the main sponsor of the reference padel circuit in the United States. With this sponsorship, we seek to strengthen our leadership in the United States, a market we are focused on and that is showing clear signs of growth," said Jesús Ballvé, General Director of NOX.
During the upcoming seasons, NOX will have a prominent presence in the village (shopping street) of the main events of the circuit. The brand will have a stand where attendees can discover and purchase the latest NOX products, meet some of the brand ambassadors participating in the tournaments, and enjoy unique promotional experiences at each event.
The agreement also includes the development of different exclusive products resulting from the collaboration between NOX and the USPA. Specifically, two limited edition NOX padel rackets designed for the circuit will be launched, as well as a customized backpack and padel bag for the occasion.
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