adidas, the global leader in the sports sector, joins forces with Hexagon Cup as the official sponsor of both the racket and the padel bag for the competition’s second edition at the Madrid Arena from January 29 to February 2, 2025.
Additionally, the brand will have a strong presence during the tournament and in promotional activities that will take place in the weeks leading up to the event, such as the padel court and fan zone that the Hexagon Cup organization has set up in Plaza Felipe II from September 15 to 22.
After the resounding success of the tournament's first year, adidas and Hexagon have decided to join forces to ensure that the event continues to grow and revolutionize the sport of 20 x 10. The innovative company All for Padel, with over a decade of experience in the padel sector, boasts top players such as Martita Ortega, Alex Ruiz, Pol Hernández, David Gala, and coach Seba Nerone, who will also be present at the Hexagon Cup.
“It is great news for the Hexagon Cup to have a world-class brand like Adidas for the tournament's second edition. We have the best partners in the sector, and Adidas brings an unparalleled global sports vision. It’s a brand that understands the most important competitions in the sports world," said Astrid Thams, Commercial Managing Director of the Hexagon Cup. “This partnership strengthens one of our main goals and helps us continue growing based on the highest standards of global sport,” she added.
José Luis Sicre, General Manager of All For Padel, the company that holds the global license for Adidas Padel, emphasized, "We are proud to support Hexagon in its second year and contribute to taking padel to the highest level."
Sergio Lewin, Operations and Sporting Managing Director of Hexagon Cup, also highlighted, “An event of this caliber requires top-tier partners, and there is no doubt that Adidas rackets are leaders in the sector."
For her part, Martita Ortega added, “I am proud to continue making history with Hexagon Cup in this second edition and to see how this team format is being so well received. I believe it’s a highly enriching format for the sport, and I’m thrilled to be able to participate again with my teammates for another year."
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