HEAD and Higuerón Resort -a luxury resort with a prominent racquet sports academy through its brands Higuerón Padel Center and Higuerón Tennis Center Jorge Aguirre- are teaming up to promote the development of padel and tennis.
The agreement strengthens the commitment of both organizations toward a shared goal: to make racquet sports accessible to everyone, regardless of age or skill level. As part of this initiative, Higuerón Resort will promote HEAD's products to its community and clientele and plans to organize activities to encourage racquet sports among adults and children, such as clinics, tournaments, exhibitions, and product testing sessions.
Higuerón Resort's Sport Club features five tennis courts (including one clay court and four newly inaugurated hard courts), nine recently renovated padel courts, two swimming pools (one indoor and one outdoor), a gym, group activity rooms, one of the top sand sports facilities in Europe, and an exclusive spa, among other luxury amenities.
Luis García, Marketing and Communications Director at Higuerón Resort, stated: "With this partnership, Higuerón Resort takes another step toward excellence for our clients, joining forces with an international leader in the padel and tennis market. Over the next few years, this partnership will help bring both sports closer to our community through a wide range of products and experiences, making these sports even more accessible for all ages and levels." He added, "This alliance with HEAD, alongside our brands Higuerón Padel Center and the recently inaugurated Higuerón Tennis Center Jorge Aguirre, unites two organizations with shared values and an international growth mindset."
Ricky Brigolle, Category Manager for Racquet Sports at HEAD, shared that “it’s a great honor for HEAD to partner with this exceptional club, with its unique facilities and long history in sports. We’re thrilled to collaborate with both the padel section, known for its rich event history, and the tennis section, led by Jorge Aguirre, a longstanding partner of HEAD.” He added, “both companies share a commitment to sport and competition, and we’re excited to work together to make racquet sports more accessible to all ages and skill levels.”
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