NOX has announced that it will be one of the main sponsors of the Kuwait City Premier Padel P1 2024, which will take place from November 9 to 17 in Kuwait. Specifically, the brand has been appointed Official Shoe of the tournament, consolidating the positioning of NOX shoes in the market.
"It is an honor for NOX to be the Official Shoe of the Kuwait City Premier Padel P1. We are very happy to support the growth of padel in Kuwait, a country with great potential in this sport," said Alfonso Bastida, Marketing Director of the brand. "Our goal is always to provide players with the ideal equipment to reach their best level on the court, and this collaboration reinforces our commitment to the sport globally."
The brand's agreement in Kuwait will include NOX visibility on center court throughout the competition, as well as a sales and exhibition stand in the tournament's village. It is worth noting that this year NOX has also been the Official Shoe of all Premier Padel events in Spain: the Andalucía Sevilla P2, the Andalucía Málaga P1 and the Comunidad de Madrid P1.
NOX shoes
NOX' s latest collection of padel shoes is now on sale on the official website and at all of the brand's distribution points. With innovative designs and a focus on comfort and performance, these shoes are the result of a collaboration started in 2021 with renowned podiatrist Marta Rueda, from the Centro de Estudios del Pie Martín Rueda, a leader in sports podiatry in Spain.
This center has collaborated with renowned sports entities such as FC Barcelona, the High Performance Center (CAR) of Sant Cugat and the Consell Català de l'Esport, contributing its expertise to optimize every detail of the footwear and adapt it to the specific needs of padel players.
Technologies