A1 Padel has added adidas and LÕK to its roster of official sponsors for the 2025 season. adidas will serve as the official racket of the circuit, while LÕK will become the official apparel brand.
José Luis Sicre, CEO of All For Padel (the company managing the adidas brand in the world of padel, which also launched the LÕK brand a few months ago), and Fabrice Pastor, founder and president of A1 Padel, formalized the agreement on Tuesday, December 17, during an event held at the Direxis club facilities in Badalona (Barcelona).
“It is a dream and we are very honoured that adidas, one of the most important brands in the world of sport, joins A1 Padel. Additionally, we have also added LOK as the official textile. A new, modern brand that is making a very strong commitment in ten countries and we will be the vehicle to make it bigger,” said Fabrice Pastor. For the president and founder of A1 Padel, this agreement represents "another great step for the circuit in its short life and it only reinforces that we are on the right track."
For his part, the CEO of All For Padel, José Luis Sicre, highlighted the importance of this agreement with a "serious, solvent circuit that is doing things well." He also highlighted the role A1 Padel can play in LÕK’s growth: "We have a lot of confidence in the way the circuit manages young players.It helps them, acts as a patron, promotes them and that is why we have seen that it can be a great vehicle for LOK, to identify players there with the profile that the brand has."
Both businessmen expressed confidence that this is just the first step in a relationship that will grow stronger over time.
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