NOX has reached a strategic agreement with the National Padel Series (SNP) to become the Official Racket and Backpack of the biggest amateur competition in the world. Through this agreement, NOX reinforces its presence in the amateur padel scene and promises to bring its latest product innovations to more than 100,000 players passionate about this sport throughout Spain.
A solid commitment to amateur padel
After reaping great success over more than ten years, the National Padel Series has positioned itself as the key event in the amateur calendar, with more than 800 clubs and 2,500 teams registered each season. Thanks to this collaboration, NOX will be the Official Racket of the circuit and, as part of the agreement, will develop an exclusive racket designed especially for SNP players. In addition, it will have a prominent presence in photocalls, exclusive events and the prize-giving ceremony of the different tournaments at national level, as well as in the international Masters. On the other hand, special promotional activations will be carried out on SNP's digital platform and its social networks, which reach more than 4 million people per season.
Jesús Ballvé Cuesta, CEO of NOX, stated, "This agreement with SNP reflects our commitment to support the sport in its purest essence: the community and the passion of the fans. We are excited to be part of this journey and to continue contributing to the growth of amateur padel".
Exclusive benefits for SNP players
Participants of the National Padel Series will be able to enjoy exclusive actions organized by NOX, such as raffles, product testing events and discounts on branded items. In addition, the NOX catalog will be present in SNP's sales channels, allowing players direct access to its products through special promotions.
Emilio Ramírez Ariza, co-CEO of the National Padel Series (SNP), commented: "The backing of a brand like NOX reinforces the image of SNP as the benchmark amateur padel competition. With this alliance, we take another step towards an unforgettable experience for our players".