Pádel Nuestro has established itself as the global leader in omnichannel distribution of padel equipment. In 2024, the Murcia-based company closed the year with a revenue of €58 million and aims to increase this figure by 44% in 2025, reaching €80 million. With over 80 retail locations worldwide and an ongoing international expansion strategy, the company is reinforcing its commitment to the professionalization of the sector and the globalization of padel.
Founded in Murcia in 2010 by three entrepreneurs passionate about the sport, Pádel Nuestro's mission is to provide players of all levels with the best products, sports equipment, and experiences. What started as an e-commerce project has evolved in just over a decade into an omnichannel model with 23 proprietary international online stores, physical stores in several countries, presence in both global and local marketplaces, and a distribution network covering Europe, the United States, Latin America, and the Middle East. Thanks to this robust network, a strong international presence, and a focus on innovation, Pádel Nuestro has revolutionized the market by bringing top brands and equipment to players and enthusiasts worldwide while positioning itself as a profitable and sustainable company.
Since its initial acquisition in 2021 and subsequent purchase by the European investment fund Apheon Management in 2022, Pádel Nuestro has followed a strategy of integration and sustainable growth.
Sascha Beyer leads innovation and expansion
The arrival of Sascha Beyer as CEO in early 2024 marks a turning point for the company, strengthening its commitment to consolidation, innovation, and expansion. A former Managing Director of Tennis-Point, Beyer brings extensive experience in large-scale consumer businesses and the implementation of international omnichannel strategies, having founded, led, and invested in brands such as Avira, Tennis-People, Synchronica, and Maxgate. His current focus is on the sports and lifestyle sector, aiming to create and market products and experiences that make life easier, healthier, and more exciting for people.
His expertise in sports e-commerce, particularly in racket sports, is key to Pádel Nuestro’s international expansion and the professionalization of the market. Under his leadership, the company has undergone a significant transformation over the past 12 months, reorganizing its structure, refining its strategy, and positioning itself for its next phase of growth.
“Our goals as the world’s leading omnichannel padel company are clear: maintaining our market leadership, continuing international expansion, innovating, and consolidating both the market and our position. We want to help brands maintain a healthy and profitable business while actively supporting the growth of padel beyond Spain, with a strong focus on Europe, the United States, Latin America, and the Middle East. Additionally, we are committed to inclusion, making padel more accessible to young people and families with fewer resources, as well as sustainability, ensuring a greener future for the sport. We are also exploring new opportunities in related sports categories, such as pickleball,” says Beyer.
Expansion plans: new openings and global consolidation
In 2025, the company has started strong, exceeding estimated expectations with a projected 44% growth. To achieve this, Pádel Nuestro continues to strengthen its presence in key markets, with upcoming store openings in Spain, Italy, France, the United Kingdom, Germany, and the United States, among others.
By consolidating its presence in major sports hubs, Pádel Nuestro is not only pursuing economic growth but also aiming for a sustainable impact on the sector. The company is committed to reducing its environmental footprint through initiatives such as ball recycling, racket refurbishment, eco-friendly marketing, and supply chain optimization. Furthermore, it upholds its commitment to inclusion by supporting young people and disadvantaged families in gaining access to padel.
Today, with over 150 employees and a rapidly growing global community, Pádel Nuestro is positioned as the undisputed leader in omnichannel padel equipment distribution, actively contributing to the future of the sport. Originating in Mexico, padel has experienced exponential growth, reaching 25 million players worldwide, with Spain leading the way with 3.7 million enthusiasts.
“It is our duty, our passion, and our pleasure to serve as many of these players and fans as possible in the best way we can, creating an incredible sporting experience for them,” concludes Beyer.
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