According to various sources, the French giant Decathlon has reportedly made an offer to acquire a significant stake in Tradeinn. If the deal goes through, it would value Tradeinn at nearly 1 billion euros.
Tradeinn is currently controlled by Didavid Management (owned by founder David Martín and shareholders like Dídac Lee), which holds 70% of the capital, and Suma Capital, which owns the remaining 30%. According to several sources, Decathlon has already made an offer for Suma Capital's shares, meaning Martín would retain his stake and continue to lead the business. The deal, which also involves international funds interested in investing in the Catalan e-commerce company, could be finalized in the last quarter of the year.
Tradeinn started its operations in 2008 as an online store for diving equipment and, over the years, has specialized in various sports and other sectors such as motorsports and fashion. It closed 2023 with a turnover of around 500 million euros, and for 2024, forecasts indicate it will exceed 600 million euros, with a profit of 60 million euros.
If this move is confirmed, and following the integration of Deporvillage into JD Sport in 2021, the two leading e-commerce platforms in our country for years -and with significant international presence- would be controlled by two of the major holdings in the sector.
A newly announced bet
The news about the negotiations between two of the major players in the sector would have been much more surprising if not for the recent announcement of the launch of Decathlon Pulse, a subsidiary owned by the Decathlon Group. Its mission is to drive additional long-term growth for the company by investing in and partnering with forward-thinking companies and brands. This includes acquiring sports brands and distributors with strong, visionary business models that are revolutionizing the market with their innovative ideas and pioneering business approaches.
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