SPORTBIZ EUROPE, one of the most important sports business congresses in the world, returns to Barcelona for its fifth edition, which will take place at the old Estrella Damm factory from October 8 to 11. The congress will feature speakers from major institutions such as the NBA, Euroleague Basketball, Bundesliga, 433, Newcastle, APEX, Google, and FIFA, along with representatives from the entire sports industry.
After four editions in the city, the event has become a must-attend gathering for a sector that continues to grow and is expected to reach a business volume of €622 billion by 2028, according to the German statistics portal Statista.
With a multi-sport focus, SPORTBIZ EUROPE brings together speakers from around the world who lead the business strategy of some of the most important sports organizations on the international scene. Over the course of four days, they will present the latest industry trends and explain how they are applying innovation and technology in their respective companies, valuable insights for envisioning the future of the sector.
The congress is also an excellent opportunity for networking and exchanging ideas and knowledge, fostering connections between different sectors and regions across the globe.
Internationally renowned speakers
The confirmed speakers for the congress are top-tier and include, among others: Paulius Motiejunas, CEO of Euroleague Basketball; Sharon Fuller, Head of Content and Social Media at the NBA; Pedro Félix Da Costa, Co-founder of APEX; Dan Ginger, Marketing and Digital Media Director at Newcastle; Giulia Lang, Senior Product Owner at Bundesliga AP & DFL Digital Sports; Cristina Pitarch, General Manager EMEA at Google Cloud; Lucas Bugter, Business Development Director at 433; Sophie Morris, Director of the European Sponsorship Association (ESA); Alex Ferrer Kristjansson, Marketing and Communications Director at Euroleague Basketball, and Leandro Petersen, Commercial and Marketing Manager at the Argentine Football Association (AFA).
The keynote agenda will focus on six themes currently driving the pulse of the industry:
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The big innovation: Euroleague Basketball FanXP
New this year, SPORTBIZ EUROPE teams up with Euroleague Basketball to launch the Euroleague Basketball FanXP Innovation Challenge. Finalist startups in this competition will present their solutions during the congress, and the winner will be announced afterward.
Recurring attendees of SPORTBIZ include organizations such as the International Olympic Comittee, Bundesliga, NBA, LALIGA, Euroleague Basketball, FC Barcelona, Formula 1, Premier League, Fanatics, TikTok, Inter de Milan, Ironman Group, Santander, FIBA, ISDIN, Nielsen Sports, CUPRA, and many other leagues, federations, clubs, and companies that supply or sponsor the sports sector.
A wide range of partners
The congress, organized by Good Morning Sports, is supported by Johan Cruyff Institute as the main partner, along with institutional support from the Spanish Sports Council, Barcelona Sports Hub, European Sponsorship Association, Barcelona Chamber of Commerce, Barcelona Nautical Capital, AFYDAD, Spanish Sports Economy Society (SEED) and Spanish Sports Association. Other recognized brands such as Estrella Damm (official beer), BusForFun (mobility), The Venue Barcelona (strategic partner), also support the event, with Diario SPORT as a media partner.
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