A1 Padel and the prestigious sports and entertainment agency 54 have signed a strategic Memorandum of Understanding (MoU) outlining a vision to accelerate the global reach of the sport. The president and founder of the circuit, Fabrice Pastor, along with the CEO of 54, Jed Moore, signed the agreement in Miami as a first step towards the growth and positioning of the circuit. Under the terms of the MoU, 54 will provide strategic advisory, asset optimisation and activation and engagement services to A1 Padel, supporting its ambitious plans to establish itself as the most prestigious padel circuit in the world.
The partnership will enable 54 to offer services such as the use of detailed information to develop A1 Padel's business vision, market positioning, operational efficiency and broad stakeholder engagement to enhance global penetration and business growth. The agency will also help develop a comprehensive long-term business plan to maximise the value of the company.
In addition, 54 will drive events, commercial and marketing strategies, leveraging the strengths of its in-house advisory and promotional expertise, and its extensive brand portfolio, which includes Reddoor Live, MOB Film, Entourage and Behind the Volt. 54 will provide A1 Padel with an immediate expansion platform that will enhance the commercial proposition and fan experience through innovative activations.
Fabrice Pastor, President and founder of A1 Padel, said: "We are delighted to partner with 54, a world leader in sports strategy and execution.Their expertise in transforming world-class sports properties will be invaluable as we take A1 Padel to new heights. We believe this partnership will set a new standard in the way the sport of padel is presented, experienced and enjoyed around the world."
Jed Moore, CEO of 54, commented: "A1 Padel has been a catalyst in the emergence of professional padel and our partnership will see 54 deploy the full force of its group to help shape the future together. We see an immense opportunity to apply our expertise to one of the fastest growing sports in the world, strengthening the bridge between its passionate player base and the professional game to ensure long-term, sustainable growth".
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