The sports news magazine CMDsport has announced the closure of its operations after 27 years of reporting on the industry's latest developments. The decision comes as a result of the financial unsustainability of its publishing company, CMD Ediciones Periodísticas, S.L.
In a press release published on the magazine's website, CMDsport's founder, editor, and director, Jordi Maré, explains the reasons behind the closure.
The first reason is the lack of confidence from advertisers: "More than 100,000 unique monthly visitors to our website were not enough to secure our continuity, despite some believing that such figures should have given us significant and profitable sectoral visibility."
The second reason is that the industry is too small to sustain so many media outlets: "The disappearance of CMDsport clears the still-crowded editorial landscape of the sector. Now I can say it: there were too many of us for the capacity of a sector where, in a way, there has always been more noise than substance. I believe every industry has a specific capacity to support its media outlets, and the existing editorial landscape made it clear that the sector could not (and cannot) sustain so many publications. Only those with the strongest, most efficient connection with their audience and the greatest financial resilience will endure."
The third reason is the phenomenon of disintermediation: "The need to connect directly with customers due to government-imposed restrictions led many companies, retailers, and operators -of all sizes- to fully embrace social media. They became convinced that the best way to communicate their message was to do it themselves, at the time they deemed most appropriate, and saying only what they considered ‘necessary’ for their customers."
The closure of CMDsport is unfortunate news, as it represents the loss of a specialized source of sports industry information in Spain. For 27 years, the magazine has been a key reference for industry professionals, providing news, analysis, and insights on sports, the market, and sporting goods. Its disappearance leaves a void in a niche that, while specialized, was essential for keeping the sports community well-informed.
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